Service
Process Of
Computational
Marketing
We are not limited to the Paid advertisement sector, but execute marketing on the Holistic point of view.
In order to create a virtuous circle structure in digital marketing, we take a deeper look into the customers current status through systemized process from A to Z.
With such step-by-step strategy we help our customers improve their performance.
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STEP 01
Check current marketing condition
Check each digital
channel and brand
Diagnose on the
infrastructure to take action -
STEP 02
Establish marketing strategy
Establish and propose strategy based on data
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STEP 03
Marketing Optimization
Optimization after going through the steps of performance analysis and verification. (Customer Centralized Report)
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STEP 04
Performance Management
Steady improvement in performance through precise strategic establishment based on performance data
Partners
Media Operation
We directly operate majority of the media including major media.
Therefore, we create precise results faster and easier.
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Main Portal & SA
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Social Media
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Retargeting Media
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Ad Network
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Vertical Media
Automation
System
We are currently using self-developed solution tool to
operate an effective media operation.
Also, we provide advertisement solution service through
24hour automatic bidding solution,
bulk upload solution for massive keyword bidding.
Customized
System
Provide solutions that fits the customers business needs by
allowing combined data management system of
GA, 3rd Party Tracker, DMP, CDP and etc which the customers owns.
Fastvertise
Contents
From publishing to design, we create contents based
on the creative needs of the inhouse studio.
We bring the best performance at a short period of
time by improving contents based on personalized
content creation and immediate data analysis.
Computational
Marketing
Based on Data
From preconditioning process to analysis and application,
we have professional data engineers and responsible department
that understands the customer’s domain.
Therefore, by cooperating with the marketing team, we provide
new strategies to the customers with the insights we have brought.
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STEP 01
Acquire data
Extract data
(Crawling, Open API data),
convert and save -
STEP 02
Refine data
Data extraction, filter,
and combine process -
STEP 03
Analyze data
Process of analyzing and
predicting data through statistics
and machine learning -
STEP 04
Verify report analysis
and create dashboardVisualize the data
and bring insights
Computational Marketing
Based On Tech
Catering to a wide spectrum of enterprises, ranging from
small-scale businesses to industry giants, Performance by TBWA offers
a unique technological solution, Propfit, enabling you to unlock unparalleled
efficiency. With the largest domestic Ad Exchange network connection,
we collect data of over 5 billion transactions daily, allowing for a more
sophisticated analysis of target audience's similar behavioral patterns.
Furthermore, leveraging our proprietary RTB Bidder technology at
Performance by TBWA, we expedite the search for highly optimized
media inventory, enhancing advertising efficiency and performance.
Download Propfit Introduction Document
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STEP 01
Data collection
Collection of first-party,
second-party, and
third-party(DMP) data,
Connect to domestic
industry-leading ADX,
Cover up to 70% of daily
transaction domestically -
STEP 02
Data analysis
Data analysis based on
cloud (AWS/GCP/NCP),
Target group segment -
STEP 03
Conduct RTB
advertisementLeverage self-made
RTB Bidder, Conduct
advertisement on
highly optimized
media inventory -
STEP 04
Auto Report
Customized report for
each customer
(Leverage visualization
analysis tool, Tableau)
