Webtoon Entertainment
N Corporate

Manage active UA/RE Campaign based on
specialized platforms from each country.
Maximize install and in-app action by
analyzing each country’s insight.

Improve performance by media optimization
and creating creatives based on
each country’s nature.

(CPI improved by 23% after the company’s operation)

Not only manage creatives but also
create insights by monitoring User’s reaction.

Global Hotel L Corporate

Operate global campaign to bring tourists
to oversea Lotte Hotel.
Campaign goal was to maximize reservation
by targeting globally, especially Japan, China,
Europe, United States, and Southeast Asia

Each DA contents were created

based on the language usage

(English, Japanese, Chinese(Simplified/Traditional),
Russian, Vietnamese, German, French)

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Marketing Performance from

each country (Reservation/Revenue)

Airline A Corporate

Conduct a global flight ticket reservation
campaign as customers needs toward
foreign travel has increased significantly
after the endemic.
Came up with creative contents that
showed the color of South Korea for
those who tend to visit South Korea.
Campaign was focused on delivering
“ticket discount” messages to
maximize reservation.

Mobility H Corporate

Conduct manifesto video campaign
targeting oversea countries to
increase brand awareness of corporate H.
Based on the importance of each country,
we have separated into three groups
and place different budgets
based on the group rank.
Campaign structure was designed
to prevent budgets from leaning
into a specific company.
Increase brand awareness to
the target audience with limited budget by
selecting platforms based on
the platforms features, types and
video playing time as well as the condition
for targeting.