Webtoon Entertainment N Corporate

Manage active UA/RE Campaign based on specialized platforms from each country.
Maximize install and in-app action by analyzing each country’s insight.

Improve performance by media optimization and creating creatives based on each country’s nature.
(CPI improved by 23% after the company’s operation)
Not only manage creatives but also create insights by monitoring User’s reaction.

Global Hotel L Corporate

Operate global campaign to bring tourists to oversea Lotte Hotel.
Campaign goal was to maximize reservation by targeting globally, especially Japan, China, Europe,
United States, and Southeast Asia

Each DA contents were created based on the language usage

(English, Japanese, Chinese(Simplified/Traditional), Russian, Vietnamese, German, French)

Marketing Performance from each country (Reservation/Revenue)

Airline A Corporate

Conduct a global flight ticket reservation campaign as customers needs toward
foreign travel has increased significantly after the endemic.
Came up with creative contents that showed the color of South Korea for those who tend to visit South Korea.
Campaign was focused on delivering “ticket discount” messages to maximize reservation.

Mobility H Corporate

Conduct manifesto video campaign targeting oversea countries to increase brand awareness of corporate H.
Based on the importance of each country, we have separated into three groups
and place different budgets based on the group rank.
Campaign structure was designed to prevent budgets from leaning into a specific company.
Increase brand awareness to the target audience with limited budget by selecting platforms based on
the platforms features, types and video playing time as well as the condition for targeting.