AI-Driven AdTech Platform
Take control of your digital marketing with Addirect, AiTive, and Abi
—our platforms powered by AI-driven personalization and cross-media optimization technologies.
Core AI technology
for the best performance
From real-time data processing to campaign optimization, Performance by TBWA's own AI research and data capabilities are delivered across diverse platforms.
Addirect
AI-Driven Direct-to-TV Platform
Advertise on TV, easily — anyone can do it
Not only terrestrial and cable, but also YouTube and OTT.
Advertise directly to viewers who move across diverse content, all with Addirect.
Addirect is EASY
Anyone can set up and manage TV-screen ads on their own. Ads across platforms like YouTube and OTT can be launched without complex procedures, so even beginners can start easily through an intuitive UI.
Addirect is DIRECT
It connects advertisers and media directly. Without going through broadcasters or agencies, you cut unnecessary intermediary costs and can track the ad-delivery process transparently.
Addirect is TARGETED
Ads are shown only to audiences with the specific time slots and interests the advertiser wants, maximizing ad effectiveness. Precise targeting is possible, reducing wasted ad spend.
Addirect is EFFECTIVE
Ad performance can be measured accurately. Detailed metrics such as cost per view, impressions and reach are provided daily, letting you flexibly adjust your ad strategy based on them.
AiTive
AI-Driven Creative Platform
Every business can create ad videos easily with AI
Copywriting and video production are automated with AI.
Experience a brand-tailored AI video-production service.
Reasonable Production Cost
Without the enormous costs of shooting, editing and casting models, we complete high-quality videos using AI, cutting production-cost burden by more than 95%.
Fast Ad-Video Production
A video-production process that used to take months from planning to completion is shortened to just a few weeks. Secure video assets quickly so you can respond instantly to fast-changing trends and promotions.
Automatic AI Copy Generation
Just enter product information or core keywords, and AI instantly generates dozens of compelling ad copies optimized for your target and channel, dramatically shortening ideation and production time.
Expert-Quality Assurance
AI reduces time and cost, and experts guarantee quality. From expert consulting powered by AI to planning, direction and production, experience truly customized advertising unique to your brand.
Abi
AI-Driven Performance DSP
From targeting to measurement, media performance maximized with AI and data
Abi is a proprietary ad system that connects directly to global big-tech systems such as Google and Amazon,
and a DSP that maximizes ad performance using real-time bidding (RTB) technology.
Abi is PREMIUM
Through direct-trading partnerships with global big tech such as Google and Amazon, we reach domestic media like Toss, Daum and Chosun Ilbo, as well as global top-tier premium inventory such as X (formerly Twitter), CNN, Forbes and Amazon Prime.
Abi is COST-EFFECTIVE
Through direct integration with Google and Amazon, big-data-based targeting, and a machine-learning-based automated bidding system, unnecessary intermediary costs are reduced and ad efficiency is maximized.
Abi is PRECISE
Our proprietary machine-learning solution accurately finds the potential customers best suited to the ad product and campaign goal, out of a vast ad inventory reaching up to 8 trillion impressions per day.
Abi is FLEXIBLE
It supports diverse creative types — display, video, HTML5 and native — optimized for web, app and various media environments.